Branding
Visual Identity
AI Creative Direction

Cada Instante Produções

Expansion of Cada Instante Produções' brand universe into a complete visual system connected to the audiovisual industry.

Starting from the original identity created for Cada Instante Produções, I expanded the project to build a more complete brand universe, contemporary and connected to the creative industry. The visual concept combines intensity, movement, and precision, translated into a language marked by dark tones, red, and elements inspired by the audiovisual world.

With the support of artificial intelligence, I developed new possibilities for the brand's presence across different touchpoints — stationery, credentials, promotional materials, social media, website, uniforms, events, and in-person experiences. Every application was guided by the same visual direction, ensuring unity and recognition.

The results went through curation, adjustments to composition, color, typography, and technical refinement. The project shows how an identity originally created for specific applications can evolve into a consistent, versatile brand system, ready for different communication formats.

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