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Branding
Visual Identity
Packaging

Nami

Full visual identity for Nami — a contemporary Japanese restaurant.

The wave of Japanese cuisine

"Nami" means "wave" in Japanese. The identity captures the fluid movement of contemporary Japanese culture: the precision of origami, the speed of street food, and the minimalism of Japanese design all coexist in one cohesive, striking visual system.

The launch campaign borrowed the aesthetic of Japanese cinema: close shots of ingredients, steam, the chef's hand. No copy. No filter. The quality of the image speaks for itself — and that directly shapes the restaurant's premium price perception.

Pattern System

Stationery

Sushi Box

Temaki Packaging

Delivery Bag

Packaging

Storefront

Uniform

Menu

Poster Campaign

Lifestyle

Instagram Feed

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São Paulo, Brazil • --:--:-- BRT

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