Branding
Food Service
AI Creative Direction

Thalassa Taverna

An original brand concept for Thalassa Taverna, created with artificial intelligence and taken from positioning to real-world applications.

Starting from an original brief and research into Greek visual and gastronomic culture, I developed the complete concept for Thalassa Taverna. I led the entire process with artificial intelligence, defining the brand's positioning, atmosphere, colors, typography, visual language, and applications.

The generated results went through curation, composition and color adjustments, image expansion, and upscaling. The key elements were then prepared for vectorization and technical development in Figma and Adobe Illustrator, enabling their use across digital materials, packaging, menus, uniforms, and print pieces.

The project shows how I use artificial intelligence as part of a professional design process: from the initial idea to building a complete, consistent brand universe ready to become real-world applications.

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