Branding
Visual Identity
Brand Experience

WSE · Wine Special Experience

Brand identity and experience for wine gatherings, drawn from the circular mark a wine glass leaves on the table.

WSE was created to build gatherings and experiences around the world of wine. I was responsible for the project from the conception of the brand to the development of the materials needed to run the experiences and gatherings.

The symbol came from a simple observation: the circular mark left by the base of a wine glass on the table. Three of these marks meet and overlap, representing three glasses, three people and the idea of connection that was at the center of the project.

From this concept, I developed the visual identity and its extensions across different touchpoints, such as printed materials, packaging, kits, communication for the gatherings and brand applications. The project followed the whole experience, from the creation of the logo to the visual finishing of the events.

Years later, with new artificial intelligence tools, I expanded some applications and presentation possibilities for the project, preserving the concept and identity originally developed.

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