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Branding
Visual Identity
Packaging

Brasa Burger

Full visual identity for Brasa Burger Clube — from logotype to packaging system.

An identity with the scent of embers

The challenge was to create a brand that communicated tradition and modernity at once. Fire is the central element — it shows up in the iconography, the warm palette, and the texture of the packaging. Every touchpoint was designed to be recognizable from a distance while staying intimate in the customer's in-restaurant experience.

The packaging system uses natural kraft paper with single-color printing to keep costs accessible without sacrificing personality. The bags, boxes, and napkins form a cohesive set that turns delivery into a memorable unboxing experience.

Pattern System

Editorial Applications

Burger Box

Fries Packaging

Delivery Bag

Wrapping Paper

Storefront

Uniform

Menu

Poster

Lifestyle Shot

Burger Macro

Kitchen in Action

Quote Card

Instagram Feed

Website Mockup

Final Mosaic

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São Paulo, Brazil • --:--:-- BRT

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