Branding
Visual Identity
AI Creative Direction

Mônica Souza Arquitetura

Elegant, contemporary visual identity for the Mônica Souza Arquitetura studio, from logotype to signage.

Starting from Mônica Souza Arquitetura's premium positioning, I developed an elegant, contemporary visual identity aligned with its clients' profile. The project began with the logotype and evolved into defining colors, typography, and graphic elements capable of conveying sophistication, precision, and aesthetic sensibility.

Drawing on my previous experience with architecture-related projects, I led the brand's expansion considering materials, finishes, proportions, and different application contexts. The identity was explored across stationery, project presentations, institutional materials, signage, storefront, social media, and website, always preserving unity and refinement.

With the support of artificial intelligence, I expanded the brand's visualization possibilities in real environments and pieces. The project shows how a well-built identity can guide an architecture studio's entire presence, from the first client contact to project presentations and the brand experience.

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