Branding
Visual Identity
Retail Design

Mr. Masset

Full naming, visual identity, and retail design for Mr. Masset — a sophisticated menswear brand.

Starting from the family surname, I developed the name and the entire visual universe of Mr. Masset, a menswear brand aimed at a mature, sophisticated, and demanding audience. The concept combines elegance, tradition, and personality, expressed through a nautical symbol, typography, and a palette marked by deep greens, browns, and natural tones.

The project was built as a complete system, including logotype, brand variations, color palette, typography, brand guidelines, stationery, packaging, bags, tags, and apparel applications. The identity also guided the store's architecture and ambience, creating a coherent experience between product, space, and service.

More recently, I expanded the project's presentation with the support of artificial intelligence, exploring new applications and use cases for the brand. The case shows how branding can guide every stage of a business, from name and identity to the physical space, the shopping experience, and every customer touchpoint.

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