Branding
Visual Identity
Editorial Design

Tati Gracia

Visual identity and editorial system for the launch of Tati Grácia's book Diversidade.

Starting from the creation of a new visual identity for a second product by Tati Grácia, I developed a brand universe connected to the launch of the book Diversidade. The project began with defining the visual language and creating the cover, establishing colors, graphic elements, and communication coherent with the content and the author's positioning.

The identity was expanded across all the brand's promotional and relationship materials, including press kit, folders, presentations, social media, LinkedIn cover, website, and various support pieces. Every application was designed to maintain visual unity and strengthen Tati's recognition across her different touchpoints.

The project shows how an identity can evolve into a complete communication system. From the book cover to the digital presence, all the material went through my creative direction, ensuring consistency, personality, and continuity for the brand.

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